Good marketers know a successful marketing plan involves segmenting the market, then profiling and targeting each segment with a specific strategy to drive behavior.

The same is true for incentives. Audience segmentation and targeted strategy mean better alignment, increased productivity and greater ROI.

Here's what to expect from this white paper on audience segmentation and targeted strategy:
  • Identifying program objectives
  • Audience segmentation – best practices
  • Goal setting
  • Financial forecasting
  • Program design
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